Privacy Policy

This Privacy Policy explains how Sports and Streams (“we”, “us”, “our”) collects, uses, and protects information about you when you use sportsandstreams.com.

Information we collect

• Usage data: Pages viewed, links clicked (including bookmaker affiliate links), browser type, device type, and IP address. IP addresses are stored only as a one-way cryptographic hash and cannot be reversed to identify you.
• Cookies: We use essential cookies for site functionality (e.g. odds format preference). Analytics and advertising cookies are only set after you provide consent via our cookie banner.
• Affiliate click data: When you click through to a bookmaker, we record the click (bookmaker, timestamp, hashed IP) for affiliate reporting purposes. We do not receive personal data from bookmakers about your account or activity.

How we use your information

• To operate and improve the site.
• To track affiliate clicks and conversions for commercial reporting.
• To detect and prevent fraud (e.g. click fraud).
• To comply with legal obligations.

Cookies and analytics

We use Google Analytics 4 and Google Tag Manager to understand how visitors use our site. These tools set cookies only after you consent. You can withdraw consent at any time using the cookie preferences link in the footer.

Third-party services

Clicking a “Bet” or “Visit” link takes you to a third-party bookmaker website. That website’s own privacy policy governs your data once you leave Sports and Streams.

Data retention

Affiliate click logs are retained for 24 months for commercial reporting. Anonymised analytics data may be retained indefinitely. Hashed IP data is retained for up to 12 months for fraud detection purposes.

Your rights (GDPR)

If you are located in the European Economic Area or UK, you have rights including access, rectification, erasure, restriction, portability, and objection. Contact us at [email protected] to exercise these rights.

Contact

Questions about this policy: [email protected]